I love to build brands that feel
through strategy

DICE

Motion Graphics and Brand Strategy

DICE is a fan first event discovery and ticketing platform. This campaign positions DICE as more than just a tool to find live events, but where lasting memories are created. They’re a place where communities are found, and how the unseen corners of the cities are discovered.

Chicago Marathon

Brand Identity and Strategy

The Chicago Marathon is one of the six World Major Marathons, held every October in the heart of the city. Whether you’re running or watching, it’s an extraordinary experience. This visual identity was designed to capture that infectious energy and city-wide spirit.

Mantra Properties

Brand Identity and Strategy

Design Internship / 2025


Mantra Properties is a leading Indian real estate developer, now expanding into the Dubai market. This rebrand marked their strategic entry into a new region.

Curate

Product Design / User Experience

Curate is a speculative app designed to bridge the gap between architects and their clients—fostering clearer dialogue and a more cohesive design experience. Created as part of a team project, the concept was developed for an architecture firm and grounded in research drawn from Art & Architecture magazine’s extensive archive.

Tovala

Product Design / User Experience

Tovala recently got the rights sell exclusively at Costco. Their smart oven was flying off Costco shelves, but without meal subscriptions, the model couldn’t sustain. The challenge was to bridge the gap between purchase and subscription, reducing friction and building trust right at the point of sale.

The Secret Miracle

Art Direction / Print Design

The Secret Miracle by Jorge Luis Borges tells the story of a playwright granted a frozen moment in time to finish life's work before execution. The challenge was to craft a visual metaphor that echoed the story's layered narrative, then bring it to life through hand binding, typesetting and the design of the book and its accompanying ephemera.

in between here and there

Art Direction / Photography

in between here and there is a personal reflection on what it feels like to leave home. Through photography and prose, I explored the in-between spaces—both physical and emotional—that come with distance, longing, and change. The project captures the quiet tension of being caught between two places, using image and language to hold the parts of myself that exist in both.

Course of Love

Art Direction / Print Design

A modular narrative told in five courses.

What if a love story could shift depending on who’s telling it? Course of Love is a card deck exploring romantic relationships through five key phases — from the spark to the final question. Each phase is told from four distinct perspectives: The Optimist, The Believer, The Realist, and The Cynic.

Kick (like a girl)

Brand Identity and Strategy

Kick is a rebrand of Slum Soccer, an Indian nonprofit that uses the transformative power of football to support at-risk youth. The new identity unifies its diverse programs under one bold name, Kick to create a stronger, more cohesive voice. I focused on the girls’ initiative, reimagining Shakti Girls as Kick Like a Girl.

Additional Work

Here are some more simple and additional projects. Here are some of my recent work

Additional Work

Here are some more simple and additional projects. Here are some of my recent work